The benefits of data-driven analytical decision making are becoming increasingly apparent. Consequently, CEOs are accelerating plans to use data and analytics (D&A) to drive organizational growth. They realize that effective use of analytics increases revenue and improves profitability.
The business world is in a state of flux as new technologies continually change the way companies operate. The pace of innovation is fast. Those in the lead respond to changing market demands quickly and efficiently, leaving behind those who rely on inflexible and dated supply chains.
Author’s comment: this is part 1 of 2 of a hypothetical case study. The story described below can be any company willing to consider using a Prescriptive Analytics approach to improve their decision-making abilities.
In the press, a great deal of attention is given to the concept of using drones to deliver parcels direct to people's homes as well as the use of autonomous delivery vehicles on the road. As exciting as these concepts are, a lot more work is needed before they are mature enough for large-scale implementation.