Every year in March, my wonderful City of Austin hosts South by Southwest (SXSW). In addition to fully taking over the entire city (in the best possible way), SXSW is an event that combines music, film, gaming and more with a series of conference sessions covering a broad spectrum of interests. As a Marketer, I mostly stuck to the "Branding and Marketing" track (hoping to post on those learnings soon). However, given that we at River Logic play in the innovative technology space, I did sneak some time in to catch a few sessions on the "Intelligent Future" track.
We come across a lot of companies — of all sizes, across all different industries — that hear the word "prescriptive analytics" and run for the hills. I honestly can't blame them, given the misinformation that exists in the market space today around this topic. Even top-ranked analyst firms speak about the category as if it's something that only the most advanced companies can take advantage of and see value from. They see it as a crawl > walk > run approach, in which you first need to implement your BI, then your predictive, and only then can you think about implementing prescriptive.
Describe your professional history?
“My professional history is around technology and software apps that are mission critical to the customers that I serve, and working w/ direct and channel partners to help end customers realize the value of those solutions. Learning. Learning about how businesses operate and how they can adjust to improve. Once I learn, I start to get very involved in those transformations, both with our internal team, our Partners and our Customers.”
Ventana Research today announced the finalists of the 2017 Ventana Research Digital Innovation Awards. The Digital Innovation Awards recognize technology providers that have introduced noteworthy innovations in technology that advance business and IT. They showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to improved efficiency, productivity and the performance of an organization.
Thames Water is a British utility tasked with managing water and wastewater services to more than 15 million customers located in the catchment area of the Thames River. This includes Greater London and the cities of Oxford, Swindon and Crawley. The utility operates 350 sewage works, 32 sludge treatment centers and supplies nearly a billion gallons of drinking water daily.