The River Logic Blog

River Logic Inc. Appoints Peter Bull as Chief Technology Officer

Jun 16, 2015 Ben Pierce

DALLAS – June 16, 2015 – River Logic Inc., a leading provider of prescriptive analytics and integrated business planning software, proudly announced that Peter Bull has joined the company as Chief Technology Officer (CTO). Bull is responsible for the technical and technology leadership, strategy, development and delivery of River Logic products. The company is excited about Bull’s strong vision for user experience and leadership in engineering and product design.


“We are delighted that Peter has joined us,” said River Logic President Carlos Centurion. “Peter has a unique mix of talent and successful experiences that combine business knowledge, product management and engineering that allow him to quickly envision and guide an optimal user experience and technical architecture.”

“I’m certain our customers and partners will derive significant benefits from Peter’s work, and I look forward to working and learning from him,” Centurion added.

Prior to joining River Logic, Bull held a number of wide-ranging roles in the software and technology industry including Tibco, where he led the mobile analytics product team, and Extended Results, which was acquired by Tibco, where he pioneered a leading mobile business intelligence product. Mr. Bull has a strong entrepreneurial background holding critical roles at Microsoft (NASDAQ: MSFT), where he led the business intelligence team for SharePoint and formulated the design and release of PerformancePoint, SAS Institute, a number of European technology startups and was the CFO of a major international UK-based company. During his time with SAS, Microsoft and Extended Results, Bull has worked directly with a number of major global companies in developing the strategy and approach for harnessing technology for creating organizational value. Bull holds a Business degree from Staffordshire University in the UK and is a Fellow of the Charted Association of Certified Accountants.

“River Logic is helping organizations model and plan some of the most important decisions that they make:  how best to apply their scarce resources in the fundamental pursuit of value creation. I am incredibly excited to be involved in delivering the most important product and IP that I have ever worked on for customers with an incredible team of people at River Logic,” said Bull.

About River Logic Inc.

River Logic provides prescriptive analytics and integrated business planning through the Enterprise Optimizer® (EO) and IBP platform products. EO provides unique insights into decision-making and significant gains in efficiency, cost and risk over traditional approaches. Clients leverage EO and IBP to make better operational, tactical and strategic decisions that integrate business planning.  River Logic partners drive business transformation through rapid consulting projects and extend their analytic capabilities by easily embedding EO into their own solutions.  For more information, please visit

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Written by Ben Pierce

As VP of Sales & Marketing, Ben is responsible for driving revenue for River Logic, through both partner and direct channels, and positioning the company in the market to maximize value. Prior to joining River Logic, Ben was part of the foundation sales team that drove the initial customers and revenue for Tidemark and he subsequently helped build the sales organization to position the company for growth. Ben also spent 6 years at IBM selling a variety of software, technology and service solutions to large enterprises, and 6 years at Motorola / Freescale Semiconductor in Product Marketing and Design Engineering roles. Ben holds a Bachelors of Science in Electrical and Computer Engineering from Michigan State University and an MBA from the University of Texas.

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