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River Logic Appoints Leslie Starr Keating and Andy Lees to Its Board of Directors

November 16, 2016 | By River Logic News

DALLAS – November 16, 2016 – River Logic, a global leader in planning and prescriptive analytics software, proudly announces that Leslie Starr Keating and Andy Lees have joined the company's Board of Directors. The company is excited about leveraging the wealth of knowledge and insights that Leslie and Andy will bring to the company.

“I’m delighted to have Andy and Leslie join our board,” said River Logic Chairman and CEO Kevin Howe. “Andy brings extensive experience in building and managing a partner channel and will Chair our Go-to-Market Committee.  Further, his leadership and experience at Microsoft will help guide our relationship with them as we and our partners continue to push for the adoption of prescriptive analytics on the Microsoft stack.”  Howe went on to say, “The addition of Leslie gives us a long-needed perspective on increasing our influence with senior leadership in supply chain operations.  She will use her 30 years of experience at PepsiCo to help guide our messaging and product roadmap to increase our already impressive placement on Gartner’s Magic Quadrant for S&OP Systems of Differentiation.”

Since 2008, Ms. Keating has been the Senior Vice President of Supply Chain for Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo. She is responsible for Frito-Lay’s Supply Chain, which includes operations in the United States and Canada. During her time as SVP, Frito-Lay North America has doubled its productivity over historical levels and has built and is executing a go to market transformation strategy to further advantage Frito-Lay for the next decade.

"Industry leaders will be those who fully leverage Prescriptive Analytics to bring sources of competitive advantage and value to advance their business now and on into the future,” shared Ms. Keating. “River Logic's user friendly, end-to-end, prescriptive analytics suite is leading the way as prescriptive becomes more widely adopted.  I am honored to be joining the River Logic Board of Directors at this exciting time in the company's journey," she continued. 

Prior to her current role at Frito-Lay, Ms. Keating was Vice President Commercialization and Supply Chain for Frito Lay North America from 2004 to 2008 and VP of Logistics and Warehousing from 2001 to 2004 and VP of Operations for the Frito-Lay North Division from 1998 to 2001. She has spent over 30 years with PepsiCo, prior to which she held a leadership position at Proctor and Gamble. She holds a bachelor’s degree in Mechanical Engineering from Virginia Tech and an MBA degree from Georgia State University.

Andy Lees, the second new member of River Logic’s board, is an investor and strategic business advisor for growing businesses. He was at Microsoft for 23 years working in the UK subsidiary for the first 10 years in a variety of sales and marketing leadership roles before moving to Microsoft’s US headquarters in 2000. As the Corporate Vice President for North America Sales, Marketing and Services and Worldwide Field Marketing, Lees was responsible for growing all aspects of Microsoft’s North American business and setting the worldwide go-to-market strategy. He led a team of over 6,000 people delivering over $10B in revenue.

In 2006, Lees moved to Microsoft’s product divisions to become the Senior Vice President responsible for defining product and business strategy where he successfully grew Microsoft’s server & tools business by 50%. In 2009, Lees become the President of the Windows Phone Division, reporting to the CEO, where he revamped the R&D team, redefined the technical and business strategy and doubled Microsoft’s mobile market share.

“It’s amazing to see how prescriptive analytics is enabling businesses to make optimized strategic decisions in highly complex areas, giving them significant competitive advantage,” said Lees. “River Logic has been innovating and defining its optimization solution for over 15 years in order to enable prescriptive analytics to be used to tackle a wide range of business problems across diverse industries, so it’s uniquely positioned for rapid growth as it enables prescriptive to become more pervasive. I’m excited to join the River Logic board and help guide the leadership team to enable more businesses to benefit from River Logic’s leadership in the innovative, up-and-coming space of prescriptive analytics,” continued Lees.

The addition of two new board members reflects the rapid growth River Logic has experienced over the last year. With this, its recent expansion to the European market, the addition of many new roles within the company and an increased focused on growing its partner channel, River Logic is well-positioned to lead the way in making prescriptive analytics the key differentiator between successful and unsuccessful companies.

For press inquiries, please contact Shannon Kearns | skearns (at) riverlogic (dot) com. 

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