The River Logic Blog

Presenting Predictive Analytics and Machine Learning Use Cases in the Planning and Decision Support Process.

Are you up to date with how predictive analytics and machine learning could help your business?

How Business Leaders Can Leverage Advanced Analytics: A Marketing Story

How to Prepare for the Citizen Data Scientist

Although the potential benefits of understanding and utilizing the information contained within increasing volumes of corporate data have been widely broadcast, the truth is relatively few companies have really tapped this potential. Corporations have made strides by using this data, clearly showing that there is a huge potential for growth in this area. Examples include, a pharmaceutical company who used the power of the AWS cloud to analyze clinical trial data to reduce the time needed for trial simulations, and an office equipment manufacturer was able to tackle excessive call center attrition.

A New Business Role Has Developed: The Citizen Data Scientists

As better understanding of big data evolved, many organizations realized there was tremendous potential to extract actionable information from their data. However, the ability to turn unstructured data into useful information was often hampered by resource limitations and high costs.

River Logic's Eight Most Popular Blog Posts of 2016

2016 proved to be yet another successful year of blogging for River Logic. We published over 100 blogs and more than doubled our subscriber list. We'd like to extend a huge thank you to all of our followers for engaging in our content and for helping spread the word. We look forward to keeping the content coming in 2017 and further growing our following! 

Advanced Analytics Aren't Just for IT...

The Chief Information Officer (CIO) and Chief Technical Officer (CTO) play a key role in sourcing new technology that can be used to develop and grow an organization's business. This includes using advanced analytics to examine data and develop future strategy based on trends and other information mined from the data. The information is invaluable, and this is the reason why it's so important that C-suite executives responsible for long-term strategy have access to these advanced tools. In particular, large and mature organizations can leverage the information derived from advanced analytics to increase profitability, position the company and optimize performance.

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