How Business Leaders Can Leverage Advanced Analytics: A Marketing Story

Read More

How to Prepare for the Citizen Data Scientist

Although the potential benefits of understanding and utilizing the information contained within increasing volumes of corporate data have been widely broadcast, the truth is relatively few companies have really tapped this potential. Corporations have made strides by using this data, clearly showing that there is a huge potential for growth in this area. Examples include, a pharmaceutical company who used the power of the AWS cloud to analyze clinical trial data to reduce the time needed for trial simulations, and an office equipment manufacturer was able to tackle excessive call center attrition.

Read More

A New Business Role Has Developed: The Citizen Data Scientists

As better understanding of big data evolved, many organizations realized there was tremendous potential to extract actionable information from their data. However, the ability to turn unstructured data into useful information was often hampered by resource limitations and high costs.

Read More

River Logic's Eight Most Popular Blog Posts of 2016

2016 proved to be yet another successful year of blogging for River Logic. We published over 100 blogs and more than doubled our subscriber list. We'd like to extend a huge thank you to all of our followers for engaging in our content and for helping spread the word. We look forward to keeping the content coming in 2017 and further growing our following! 

Read More

Advanced Analytics Aren't Just for IT...

The Chief Information Officer (CIO) and Chief Technical Officer (CTO) play a key role in sourcing new technology that can be used to develop and grow an organization's business. This includes using advanced analytics to examine data and develop future strategy based on trends and other information mined from the data. The information is invaluable, and this is the reason why it's so important that C-suite executives responsible for long-term strategy have access to these advanced tools. In particular, large and mature organizations can leverage the information derived from advanced analytics to increase profitability, position the company and optimize performance.

Read More

[Infographic] Prescriptive Analytics, Demystified

Back in May, I had the pleasure of joining my team members, two of our partners and a slew of supply chain master-minds at Gartner's 2016 Supply Chain Executive Conference in Phoenix, AZ. (Side note: We've already signed up for next year!)

In my attempt to avoid having "salesy" conversations with people — I am, after all, a marketer and not a sales gal — I decided to use the conference as an opportunity for some light market research. As an employee of one of the major providers of prescriptive analytics software on the market, I've been dying to know: Do people even know what the hell prescriptive analytics is? Not only that, but do those people driving the major business decisions really understand the value of prescriptive analytics? 

Read More

Supply Chain Excellence Requires Laser Focus on Analytics – Case in Point: Unilever

Gartner, Inc. has released the findings from its annual Supply Chain Top 25, a report that identifies supply chain leaders and highlights their best practices. Analysts announced the findings at the Gartner Supply Chain Executive Conference held a few weeks back in Phoenix, AZ.

Read More

Predictive and Prescriptive Analytics: Your Supply Chain Needs Both

As manufacturing companies become increasingly complex and begin leveraging more data, the role of advanced analytics in business planning processes is slowly becoming a necessity.

More than half of CEOs surveyed by Gartner Research claimed that their top strategic priority for the year was business growth. This means more responsibilities are being placed on the Chief Supply Chain Officer (CSCO) — she will take on the dual roles of operational caretaker and growth partner in a time when the supply chain is not just about management.

Read More

A Narrow View on Big Data and Analytics from McKinsey

Big Data and Analytics continues to be a highly debated topic in various industry publications. I was intrigued to read about this topic in McKinsey. The article was very well written, no doubt, but fundamentally failed to address a big gap in how the Big Data and Analytics topic is discussed today.

Read More
Supply Chain Brief